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See what your TikTok views could pay in Creator Rewards — and what brands typically pay for a sponsored post at your follower level.
Estimates only. Creator Rewards requires 10,000+ followers, 100,000+ views in the last 30 days, an account in an eligible country, and original videos of at least 1 minute. Sponsored-post ranges are typical market rates — brands also weigh engagement rate and niche, not just followers.
There are three main streams. Creator Rewards pays per qualified view on longer videos — small per view, but it scales with watch time and niche. Brand deals are usually the biggest earner: one sponsored post can pay more than a month of rewards, and rates grow with followers and engagement. TikTok Shop and LIVE gifts add commission and tips on top. Serious creators stack all three — rewards for consistency, brands for the real money.
Under Creator Rewards, roughly $0.20–$1.00 per 1,000 qualified views on videos over 1 minute, varying by niche, watch time and region. The old Creator Fund paid far less (about $0.02–$0.04).
At least 10,000 followers, 100,000 video views in the last 30 days, age 18+, an account in an eligible country, and original videos of at least 1 minute.
Typical ranges: 10k followers ≈ $100–$800 per post; 100k ≈ $500–$3,000; 1M+ ≈ $8,000+. High engagement or a valuable niche (finance, tech, beauty) pushes you to the top of the range.
No — only qualified views on eligible videos (1 minute+, original, not duets/stitches/ads) from the For You feed count.